Flash a Rolex watch and you’ve got status. At least in the material sense, Rolex, along with Prada, Gucci, Louis Vuitton, Hermes and others, cater to the nouveau riche dreams embedded in our modern culture. With that in mind, who knows what was going through the mind of Kevin Lee Evanoff who is accused of purchasing three Rolex watches from Peter Franklin Jewelers on Dupont Road with a fake credit card?